Now Fresh dog food – owner reviews, pros and cons

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How much does the dog like it?

5 reviews and comments

Choosing dog food is a very responsible step for the owner. The health of your pet is the primary concern of a person who loves animals. And NOW Fresh dog food can rightfully be considered one of the most popular foods.

Now Fresh Dog Food Review

Now Fresh dry dog ​​food is produced in Canada by Petcurean Pet Nutrition. The official website is https://www.petcurean.com/ (in English), it provides information about the entire line of food (composition, recommended feeding rates, etc.). This food is suitable for holistic people.

Now Fresh food for cats is also available. The same company also produces food for cats and dogs under the brands Geather, Go!, Summit, Spike.

Composition of Now Fresh food

Let's look at the composition of Now Fresh food using the example of the Grain Free Large Breed Adult Recipe (for adult dogs of large breeds, grain-free). You can see it in the image below (click on the image to enlarge it for easier reading):

On the left is composition data from the manufacturer’s official website. On the right is the translation into Russian.

Sources of protein in the food are fresh turkey fillet, fresh salmon fillet, fresh duck fillet. Their percentages are not indicated, but since the composition does not contain ingredients very rich in plant protein, we can conclude that the main part of the 27% of protein indicated in the analysis is of animal origin, namely from the listed three ingredients.

Since the food is grain-free, the sources of carbohydrates are potatoes and peas (the main ones), as well as (additional) potato flour, tapioca, sweet potatoes, and lentils. All of these ingredients are considered better digestible than wheat and corn used in premium feeds.

Sources of fiber include flax seeds (also rich in fatty acids), pea fiber, apples, alfalfa, carrots, pumpkin, bananas, and broccoli. spinach, dried chicory root, etc. Moreover, these ingredients also contain various beneficial substances.

For some reason, the only sources of fat in the food are vegetable - rapeseed oil and coconut oil. They are stated to be preserved with tocopherols (essentially vitamin E).

Calcium carbonate is used in the food industry as a white food coloring (additive E170). Sodium chloride is table salt. Potassium chloride - salt. Vitamins and minerals - food supplements of vitamins and minerals (we will specify which ones in brackets, we will not list them again).

Taurine, DL-methionine, L-lysine are useful and necessary amino acids for the body. Glucosamine hydrochloride, chondroitin sulfate - beneficial for joints. Yucca Schidigera - helps get rid of the pungent odor of excrement. Dried rosemary is a natural antioxidant.

Various herbs and berries (except for those listed above) contained in the composition are sources of many useful substances. However, the amount of these additives in the feed is minimal, so the extent of their benefit is unknown.

Advantages and disadvantages

Among the advantages of Canadian Now food:

• fresh meat is a source of protein;
• does not contain grains;
• rich in vitamins, minerals and other beneficial substances;
• a natural preservative (tocopherols) is used;
• quite common, you can buy it in many pet stores.

The disadvantages of this food can be considered:

• quite high price (comparable to many analogues).

Marketing on packaging

The packaging states that this product contains “0% rendered meats, by-product meals, gluten, wheat, corn or soy.” This statement emphasizes the value of the diet in comparison with many other feeds. But is Now Fresh's rating really that good? Go ahead.

On the package there is the inscription “Made with 100% fresh meats and Omega Oils” - “Made with 100% fresh meats and oils - sources of Omega fatty acids,” and it is “100% fresh” that catches the eye. ”, since the font of these words is noticeably larger (an obvious marketing trick).

As you know, the word “fresh” can refer to both an unspoiled product and raw materials that have not been treated with preservatives or frozen. Interestingly, an analysis of the composition of NOW Fresh Dog did not reveal ingredients that would be called fresh in either Russian or English. So the statement on the packaging, in large font, raises questions.

Now Fresh dog food - reviews

Now Fresh dry food for dogs has been sold in Russia for many years and is quite common. Therefore, reviews about these foods on the Internet are not uncommon; below we have collected several of the newest and most informative ones.

Reviews from veterinarians

Customer Reviews

Our dog has been eating Now Fresh weight control food with turkey, duck and vegetables for over two years. Everything was fine until ours disappeared from the online store where we bought it, and was never seen in local pet stores. As a result, I had to switch to GO! with turkey, from the same manufacturer. When looking for a replacement, we chose him because we didn’t notice much of a difference in the composition.

Price and where to buy

You can buy food of this brand in online pet stores:

1. "ZooPassage" (link):
   Packaging 230 g - from 251 rubles;
2. Packaging 2.72 kg - from 1528 rubles;
3. Packaging 5.45 kg - from 2036 rubles;
4. Packaging 11.4 kg - from RUB 4,382.
5. "Old Farm" (link):
   Dry food Now Fresh 11.35 kg - from 3940 rub.
6. "ZooLand" Ekaterinburg (link).

Prices shown are current as of August 2022 and may change significantly over time. For the exact cost, see the pet store websites using the links above.

Top 3. Nutram T26 lamb

Rating (2021): 4.79

34 reviews taken into account from resources: OZON, Shop Lot, Unizoo, Zootovary

The most hypoallergenic Among the key advantages of Nutram food is not only its Canadian origin, but also the most natural and safe composition without chicken, its processed products and other allergens.

• Characteristics

  Average price: RUB 7,404. for 11.4 kg

• Country: Canada
• Age and size: adult dogs of medium and large breeds
• Flavor: lamb
• Packing options, kg: 2 and 11.4
• Proteins: 30.2%
• Fat: 16.3%
• Ash: 6.5%

Grain-free holistic food designed specifically for sensitive and allergy-prone pets. Nutram does not contain any chicken, grains, citrus fruits or other potential allergens, as well as ingredients that increase stomach acidity or otherwise complicate digestion. Instead, the dry food received a high percentage of lamb meat, a reasonable amount of quality fiber in the form of a side dish of legumes, as well as apples, pumpkin, quinoa and natural prebiotics designed to ensure normal gastrointestinal function, naturally remove toxins and reduce the risk of allergies.

At the same time, the diet is supplemented with mussels and other joint support elements, and flax seed has a positive effect on the health of the skin and coat. The food is also praised for its universal granule size, suitable for both medium and large breeds, and for better protection against allergies. The only disadvantages include the lack of medium and really large packaging.

Advantages and disadvantages

• Ideal for sensitive pets
• Comprehensive health care
• Holistic class
• Universal granule size

• Small selection of packaging

See also:

• 10 Best Hypoallergenic Dog Foods

Now Fresh Dog Food Review

When compiling a list of holistic dog foods, we mentioned the Now Fresh brand, it’s time to take a closer look at it. This food is produced in Canada by Petcurean, which also produces the popular Go Natural food and Summit food, which we recently talked about.

Read about products from other brands:

Now feed composition

Let's look at the composition of Now Fresh food using the example of the option for adult dogs Grain Free Adult turkey, salmon, duck. The first ingredient is fresh turkey fillet, but the percentage is not specified. Since the food is grain-free, then instead of the typical rice, barley, etc. we see potato flour, peas and even apples. Whole dried eggs, pea fiber and five other ingredients stand before fresh lox and fresh duck fillet. Simply put, there are not many of the last two.

Walking further we see carrots, pumpkins, bananas, blueberries, cranberries, raspberries, etc. These are followed by various vitamin and mineral supplements, so if suddenly a whole set of vegetables, fruits and berries does not provide the dog with all the vitamins, then special food supplements (all of them natural) will do this.

Pros and cons of Nau food

Among the advantages of the food:

• protein source is high-quality meat and eggs, not corn;
• very rich composition (vegetables, fruits, berries and even herbs);
• all necessary vitamins, minerals and other elements;
• only natural ingredients;
• widespread, buying food Now is not a problem.

• high cost (you always have to pay for quality).

Advantages and disadvantages

When choosing a food to feed your dog on a regular basis, you should consider the pros and cons of the Now Fresh range available in the market. Positive aspects of the Now Fresh line:

• protein source – natural meat;
• lack of grain crops;
• balanced composition, presence of necessary vitamins and minerals;
• use of natural preservatives to preserve food freshness;
• distribution of food, it can be bought at any pet store.

The only disadvantages include the high cost compared to similar options. However, all holistic foods have a high price, which is important to consider when choosing a diet for a dog.

Now dog food - reviews

Review of Nau dog food, writes Tatyana. My dogs have been eating NOW for over four years now, mostly turkey based (for small breeds). Everyone looks great and is in excellent health. The only negative is that with the fall in the ruble exchange rate, food has become more expensive, just like all other imported products. But considering that the food is high in calories and that small dogs do not eat much, the prices are still reasonable.

Review of Now Natural holistic dog food, writes Polina. I fed my dog ​​(Russian Toy breed) Purina Van, which I picked up from the supermarket. Then a friend called it bad and advised me to read about the classes of feed and look at the ingredients. It turned out that all that is available in a regular supermarket is the worst food, and the good ones are sold in pet stores.

I found the nearest one, asked the saleswoman, and she recommended Now natural as one of the best. In terms of price, it is much more expensive than Purina, but the 5.4 kg package lasts a long time. I compared the compositions from the packaging of the old food and the new one - like heaven and earth. But the most important thing is that the dog approves, eats with appetite.

Review of Now Fresh dog food, writes Ekaterina. Our Elf eats Nau for small breeds, feels great and has no problems. We tried something like Gou (with duck, it seemed), but it ate worse, we finished off the bag and returned to Nau. We decided not to experiment anymore, if the dog eats with pleasure and everything is fine, then why change anything.

Conclusions about Nau food

Reviews about Now dog food are mostly positive; it’s rare that it’s not suitable for any dog ​​(but it still happens). Considering this and its good composition, the Dai Paw website recommends this food as the main food for your dogs.

Now Fresh food price

• Dry dog ​​food Now Fresh 0.23 kg - from 230 to 300 rubles;
• Now Fresh dry food for dogs 2.72 kg - from 1160 to 1860 rubles;
• Dry dog ​​food Now Fresh 5.45 kg - from 2165 to 2740 rubles;
• Now Fresh dry food for dogs 11.35 kg - from 4480 to 5545 rubles.

*Price may vary slightly depending on option, store and other factors.

Top 4. Farmina N&D, grain-free, for sensitive digestion, lamb, with quinoa

Rating (2021): 4.77

174 reviews from resources were taken into account: Yandex.Market, OZON, OtzyvKorm, IRecommend

The most gentle formula This food is designed specifically for the most sensitive dogs and contains only healthy natural ingredients that are well tolerated by most animals.

• Characteristics

  Average price: 6,341 rub. for 7 kg

• Country: Italy
• Age and size: adult dogs of all breeds
• Flavor: lamb
• Packing options, kg: 0.8; 2.5 and 7
• Proteins: 25%
• Fat: 12%
• Ash: 7.5%

Farmina N&D with lamb is one of the few products that dogs switch to willingly and easily. The components of this grain-free food are selected so that it is perfectly digestible and does not cause discomfort even with not the smoothest change in diet, which in itself makes it the best. At the same time, the diet pleases with the most important features for dogs that are difficult in terms of nutrition.

Lamb meat is used here as the main source of proteins in combination with pea starch, known for its ability to stabilize metabolism and digestion, which allows the body to properly absorb food and the pet to be healthy and cheerful. This is also facilitated by an extensive range of prebiotics, fennel and artichoke. The food is also supplemented with additives to support joints. According to reviews, N&D is well tolerated by pets, even the most picky dogs like it and is suitable for most allergy sufferers. However, the price is quite high, and the packaging does not have a ziplock, which is not always convenient.

Advantages and disadvantages

• Easy transition
• Improves digestion and appearance
• Well tolerated by pets
• Suitable for allergy sufferers and capricious pets

• Not the most convenient packaging
• Quite a high price

See also:

• 10 Best Foods for Labradors

NOW Fresh dog food (NOW Natural holistic)

Choosing dog food is a very important step for the owner. The health of your pet is the primary concern of a person who loves animals. And NOW Fresh dog food can rightfully be considered one of the most popular foods.

• Dry food NOW Natural holistic 230 grams - from 200 rubles;
• Dry food NOW Natural holistic 2 kg 720 grams - from 1500 rubles;
• Dry food NOW Natural holistic 11 kg 350 grams - from 3500 rub.

Manufacturer information

This type of feed is produced in Canada. Exported to Russia by the official distributor in the North-West, LLC In-Retail . NOW FRESH is a formula for dogs of completely different breeds and ages.

All foods are distinguished by the fact that they are absolutely hypoallergenic and also do not contain chicken or gluten. For the most demanding owners, a formula has been developed that contains salmon, venison and even duck.

This recipe was developed by the Canadian company Petcurean, which began producing this line of products in 1999. Manufacturers compare each pellet of food to freshly prepared human food. This is a very high quality indicator.

The entire NOW FRESH line is grain-free food. Those who like to eat grains will like another type of food from this brand - GO!

Top 7. Wellness CORE Ocean, salmon, tuna

Rating (2021): 4.68

44 reviews from resources were taken into account: Yandex.Market, OZON, Magizoo, IRecommend, OtzyvKorm

Balanced fish diet The best dry food based on fish, including fresh salmon. It has high nutritional value with the complete absence of chicken and other animal proteins.

Price – quality Despite the reasonable price, Wellness Core boasts a high-quality composition, including fish, fish oil, vitamin-rich vegetables, berries, fruits and prebiotics.

• Characteristics

  Average price: 5,990 rub. for 10 kg

• Country: USA (manufactured in France)
• Age and size: adult dogs of medium and large breeds
• Flavor: salmon and tuna
• Packing options, kg: 1.8 and 10
• Proteins: 34%
• Fat: 16%
• Ash: 7%

Although the most common allergens are chicken and grains, in rare cases dogs cannot tolerate other types of meat. Grain-free fish food can solve the problem, and Wellness Core is considered one of the best. Its formula is hypoallergenic and does not contain animal meat or fat, only salmon, tuna, peas, potatoes, some greens and berries. These products do not cause negative reactions and are considered dietary and contribute to a good figure.

Moreover, the food belongs to the highest quality class, known as holistic, and includes more than 45% fish components, which allows the dog to get everything it needs from the diet. According to reviews, this dry food has a pleasant smell, optimal granule size that is suitable for both medium and large breeds, and convenient packaging with a clip to close the bag. Most dogs like Wellness Core, but pets who don't like fish don't always immediately approve of the diet.

Advantages and disadvantages

• Hypoallergenic formula
• Holistic class
• High percentage of fish
• No chicken or other animal proteins

• Vegetable protein
• Taste for everyone

Feed range

Nau is the ideal diet for your four-legged friend. In addition, it is possible to choose a truly suitable food for each dog. For this reason, choosing the best option for the physical characteristics of your pet is not difficult. It is allowed for puppies, nursing females, and old dogs.

There are two types of food - dry and wet. Both of them provide the pet with the necessary microelements and minerals as efficiently as possible.

The most popular types include:

• Puppy food (for both small and large dog breeds), 5 kg 450 grams – RUB 4,613;
• Food for controlling excess weight of an animal, 5 kg 450 grams – RUB 2,722;
• For very small canines, 5 kg 450 grams – 2,818 rubles;
• For dogs with a sensitive digestive system – 5 kg 450 grams – RUB 3,200;

In addition, there is a universal type of food (2 kg 720 grams - 2,061 rubles), which is suitable for absolutely any breed, with any characteristics. Manufacturers advise breeders to buy it.

Table: replacement feed

Feed composition overview

NOW Natural holistic is a completely balanced diet for large breed puppies from 2 to 15 months. It contains no grains, artificial colors, growth hormone, soy or meat flour.

By purchasing this food, the owner can be sure that his pet is receiving high-quality protein from food, which is effectively and quickly absorbed in the dog’s body; balanced ratio of protein and fat; all the necessary prebiotics and probiotics.

It is important that the food contains a component necessary for healthy coat and skin, such as omega-3 and omega-6. It also helps to give elasticity to the internal tissues and muscles of the dog. Your pet will no longer feel deficient in any substance or mineral.

According to laboratory studies, the percentage of protein in the product is 29%, fat – 16%, and fiber – 2.5%. If we take the basic composition of the food “with turkey, duck and vegetables”, then it will be characterized by the presence of:

• turkey meat;
• potato flour;
• peas, along with pea fiber for digestion, apple;
• natural tomatoes and potatoes;
• rapeseed oil, as well as natural flavoring;
• specific coconut oil;
• a variety of fruits, including blackberries, cranberries, and raspberries.

The food from this manufacturer contains 70% meat of any taste, 20% vegetables and fruits and 10% other useful substances.

All technically necessary synthetic additives are added in a minimum ratio and are as close as possible to natural components in their composition.

Which food should you choose for your pet?

Despite the variety of series, the main lines in Now nutrition are puppies, adult dogs and older dogs. At the same time, the breed and characteristics of the pet’s organism and the activity of the pet were taken into account.

For juniors

The puppy series is designed for dogs from the second month of life to one year. The main nutritional components are poultry and salmon, vegetables, antioxidants, fatty acids and minerals. Regardless of the size of the animal, the food helps strengthen the immune system and bones, improve blood circulation and burn calories.

Three options are offered:

• Puppy Dog is a universal series for all breeds;
• Large Breed – for large breeds;
• Small Breed – for small and medium breeds.

For mature dogs

The Nau series also includes three food options: for small breeds, for large ones and universal food for all pets. You can give food from one year of age to six years. The main components are poultry meat, rice, potatoes, minerals, phytocomponents, prebiotics. The diet is aimed at maintaining energy, preserving muscle mass, and improving intestinal function.

Elderly dogs

For dogs with sensitive digestion, obesity and for elderly pets, the Senor Dog food with venison and lamb has been developed. There is a separate series, Senor Ladzh Breed, which is suitable for older dogs of large breeds from six years old. Nutrition also improves the condition of the coat, musculoskeletal system and heart function.

Advantages and disadvantages

The food has a number of positive characteristics. The number of negative reviews is noticeably less. And the main reason for this is the perfectly balanced ratio of beneficial microelements inside the feed.

Advantages

This food has many more advantages than disadvantages. More precisely, it has only one minus - its high price. The most famous advantages of this product include the following:

1. High protein content in the feed;
2. There is no grain component in any of the ingredients. Thanks to this feature, the animal does not gain weight, but receives only healthy carbohydrates;
3. The product is enriched with all useful ingredients. It contains a lot of fruits, vegetables, berries and herbs necessary for full growth;
4. There are no artificial substances among the product components. Only natural and only for the joy of owners and their pets;
5. The general availability of food is also a very significant thing.

Flaws

As noted earlier, the only disadvantages include the price component. Dry food of this brand can be found in 4 weight categories:

• 230 grams of product are usually purchased for testing.
• A product weighing 2 kg can be purchased for 1,500 rubles. , it is suitable for owners of small breeds of dogs, as well as for those who like to travel.
• Packages weighing 5 kg and above are purchased by those who already like this product.

Too many potatoes

Following component No. 1 there are many plant components. In second place is potato flour, a starch component. As the review shows, simply “potatoes” are also added to the food - they take place No. 6.

We have to admit that we are seeing a “split” of potato derivatives - a tactical move that allows the total volume of plant components, making it less noticeable in the eyes of the buyer.

It is likely that there will be more potatoes than meat by volume, and if not for the marketing “split,” turkey would not have taken first place in the list of ingredients.

Reviews from veterinarians and buyers about the food

In order not to make a mistake with their choice, owners often read reviews about the product, here are some of them:

• Dmitry, the happy owner of a Maltose puppy, says:

“I faced the problem of choosing food even when the puppy was very small. First, I searched for a long time on the Internet for the ideal product and found Now Natural specifically for puppies. I am happy with this food to this day. The dog eats the food with pleasure and looks great.”

• Owner of a five-year-old Toy Terrier dog, Ekaterina:

“I spent six months selecting the right food for my dog. I found the Now brand by accident in a store. My dog’s toilet problems immediately disappeared, his fur took on a healthier appearance, and his pet’s eyes stopped watering.”

• Veterinarian Dmitry 7 years of work experience:

“Animals fed NOW Natural holistic food for a year begin to look and behave differently. Their appearance becomes healthier, the pets' mood noticeably perks up. I would recommend this food as a permanent food.”

As for the forums, there are many good reviews from them. For example, these: