1st Choice cat food: reviews and composition analysis

Every pet owner puts a lot of effort into providing their pet with quality nutrition. Healthy and properly balanced food not only affects the appearance and behavior of the cat, but is also a preventive measure against many diseases. In order to choose the right food for your pet among the huge range of industrial feeds, you need to be careful about the composition of these products. Not long ago, the Fest Choice brand appeared on the Russian market, and although it is not yet very popular, the composition of its products and the manufacturer indicate the good quality of the product.

  • 2 Assortment line of feed "Fest Choice"
    2.1 Table: description of the composition of dry food “Fest Choice”

    2.1.1 Photo gallery: Fest Choice food line

  • 2.1.2 Table: nutritional standards for grain-free anti-allergenic food (for adult animals)
  • 2.2 Table: canned food (eighty-five grams)
  • 3 Cost of cat food “Fest Choice”
      3.1 Table: advantages and disadvantages of Fest Choice food
  • 4 Reviews
  • 1st Choice Cat Food Review

    Dry food for cats 1st Choice (“Fest Choice”) is produced in Canada by PLB International Inc.. The official website is (in Russian, and Canadian — https://1stchoice.ca).
    This food is better than premium ones and can be classified as super-premium (judging by the composition, which we will read below). In addition to cat food, there is also Fest Choice dry food for dogs.

    Composition of 1st Choice food

    Let's study the composition of 1st Choice food using the Finicky option as an example (for adult picky cats, chicken-based formula). To enlarge the images for easier reading, left-click on them:


    On the left is a photo of the composition from the packaging, on the right is a screenshot from the official website.

    The first ingredients are meat, namely “fresh chicken 17%” and “chicken flour 17%”, which are sources of protein. Fresh chicken after cooking will decrease by three times and 17% will turn into 5%. It is important to note that these ingredients are not necessarily meat, they probably include by-products (otherwise it would be “fresh chicken meat” rather than “fresh chicken”, etc.).

    In the composition indicated on the Russian official website, additives are listed as ingredients. Also, the translation of the second ingredient is not correct, it should be like on the package (“chicken flour”, since the Canadian website says “chicken meal”).

    Other sources of animal proteins include herring flour, dried egg product, chicken liver hydrolysate (also rich in vitamins and minerals). It also contains rich sources of plant protein, particularly pea protein. Considering that the latter is after chicken fat, it can be about 10%, which is a third of the total protein content in the feed.

    Sources of carbohydrates include rice, brown rice, barley and oatmeal. Sources of fats and fatty acids are chicken fat and salmon fish oil. Sources of fiber are beet pulp and pea fiber. The remaining ingredients of the composition are additives designed to enrich the feed with vitamins, minerals and other beneficial substances.

    Advantages and disadvantages

    The advantages of Fest Choice food include:

    • the main source of protein is meat ingredients;
    • rich in vitamins, minerals and other essential nutrients;
    • a natural preservative is used (a mixture of tocopherols, that is, vitamin E);
    • Widely distributed and available in many pet stores.

    Among the disadvantages:

    • although the main source of protein is meat ingredients, and there are a lot of vegetable proteins, probably about a third of 30%;
    • not only meat is used, but probably also offal (otherwise it would be “fresh chicken meat” and “chicken meal”, and not “fresh chicken” and “chicken meal”).

    Who produces Fest Choice food for cats?

    Fest Choice food is produced by PLB International (Canada). She has been engaged in this activity since 1969. It supplies its products to the markets of more than thirty countries, including European ones. This company's animal feed is not only certified by the Canadian Veterinary Service, but also has a European Quality Certificate, which gives the right to direct deliveries to Europe. Since 2002, the company joined the HACCP system, which ensures control of all stages of food production for the purpose of food safety.

    Food "Fest Choice" (1ST Choica) was created in 1990. Thanks to its innovative composition, the company was able to compete in the pet food market. In addition to this brand, the company also produces Pronature food (premium class).

    Canned food is produced in Ecuador under the strict supervision of the parent company.

    Cat food 1st Choice - reviews

    This Canadian cat food has been on the shelves of Russian pet stores for many years, so there are a lot of reviews about it. We have shared some of them below.

    Reviews from veterinarians

    Julia writes on one of the veterinary forums in response to a question about this food:

    This is a super premium food, quite good. There are no dyes or harmful additives in the composition, if you want, try it. Some of our clinic's clients feed their dogs and cats this food; most do not have any nutrition-related problems.

    Customer Reviews

    Zlata writes:

    My Tosha ate natural food for a long time, but lately I haven’t had time to devote enough time to his diet; from a slender cat, he gradually turned into a bun. I decided to try switching to dry food, and as a result of searching, the choice fell on 1st Choice Sterilized. This is food for sterilized cats and female cats, they usually have problems with excess weight, I hoped that it would help with this.

    There were no problems with the translation; Tosha liked the dry food. And so did I, I tried the granules after opening the bag - not salty, not greasy, with a pleasant smell. You can probably eat chiplos instead, they are definitely more healthy)) After two months of feeding, the problem with excess weight did not disappear, but it decreased significantly, it is no longer such a bun. I think it will take the same amount of time and the weight will return to normal.


    Irina writes:

    Hi all! Today I’ll tell you about the 1st Choice Kitten Growth Formula kitten food that we feed our Maine Coon kitten. He is now 9 months old and has been eating this food since he was 3 months old. The breeder ate Pro Plan, but I wanted something better (before that I had read a bunch of forums and already knew that he was premium and not the best).

    1st Choice food is made in Canada. The packaging is in pleasant white and lilac colors; instead of the usual zip locks, it has Velcro. The main advantage of the food is, of course, its composition, which is very good for feeding small cats. There are feeding guidelines on the packaging, but I usually pour it in at random so I can eat it.

    The food granules are light brown, small, round, slightly flattened. The smell is pleasant. The small size of the granules was a plus at first, but now the kitten has already grown a lot and they fall out of the mouth, but soon we need to switch to food for adult cats.

    During the entire feeding period there were no problems; the food was perfect. To summarize, I would like to say that I was satisfied with the choice; thanks to 1st Choice Kitten food, our baby is growing healthy and strong! Definitely recommend it to your cats and cats!


    Polina writes:

    My cat usually eats Royal Canin, but when the store didn’t have the usual formula, I thought why not try food from another manufacturer. I took 1st Choice Adult Finicky for picky cats, with chicken flavor. It is a little more expensive, but I decided not to spare the money.

    Unfortunately, the cat did not appreciate my initiative, sniffed at the new product and began to reluctantly eat, scattering crumbs around the bowl. The composition seems to be better, the packaging is no less beautiful, the smell is also not very different, but for some reason it tastes worse than Royal Canin. I don’t know what’s causing this, but I won’t buy 1st Choice in the future.

    Assortment line of feed "Fest Choice"

    Feed "Fest Choice" is a super premium food, this is clearly visible from its composition. The food is well balanced, contains fresh chicken (or duck), vegetable protein (peas), does not include soy, corn and wheat. Chicken flour has a low ash content, which indicates good quality. The source of fat is chicken and salmon, which also indicates good quality of food. Fiber, which promotes weight control, is provided by beet pulp and peas. Sources of carbohydrates include white and brown rice, flax seeds, and oat grains. Green tea extract, parsley and mint help maintain dental health. The addition of Yucca Schidigera reduces the odor from the tray as it binds ammonia. A variety of nutritional supplements are used as a preventive measure to maintain the health of pets: reducing the likelihood of atherosclerosis, obesity, improving vision and heart function, increasing immunity, reducing the acidity of urine (all supplements are of natural origin).

    Table: description of the composition of dry food "Fest Choice"

    Name.Main components of the product.Microelements.Vitamins.Guaranteed composition.
    Food "Fest Choice Weight Control". Low-calorie food for adult cats prone to obesity, including sterilized animals. Ingredients:
    • fresh chicken - sixteen percent;
    • chicken flour - sixteen percent;
    • white and brown rice;
    • peas;
    • cereals: barley, oats;
    • beet pulp;
    • hydrolyzed chicken liver;
    • chicken fat;
    • dried tomato pulp;
    • flax seeds;
    • chicory and green tea extract;
    • yeast;
    • Yucca Schidigera (evergreen plant of the Agave family);
    • dried mint and parsley.

    The following food additives are used:

    • lecithin (natural emulsifier);
    • calcium propinate and a mixture of tocopherols (vitamin E) are used as a preservative;
    • DL-methionine - improves metabolism;
    • L-lysine is an amino acid that increases immunity and resistance to viruses;
    • L-cystine is an amino acid that has a positive effect on the condition of the skin and coat;
    • L-carnitine - to normalize fat metabolism;
    • glucosamine sulfate and chondroitin sulfate - improve the condition of cartilage tissue;
    • levocarnitine - this substance is added to prevent kidney health;
    • taurine (necessary for preventing retinal atrophy and improving heart function) - two thousand one hundred milligrams per kilogram.
    Microelements are represented by the following substances:
    • potassium chloride;
    • salt;
    • calcium carbonate;
    • iron sulfate;
    • zinc oxide;
    • sodium selenite;
    • calcium iodic acid;
    • manganese dioxide.

    Manufacturer guaranteed:

    • calcium - at least one percent;
    • phosphorus - at least eight tenths of a percent;
    • magnesium - no more than one tenth of a percent.
    The composition includes vitamins A, C, E, D3, as well as B vitamins: B1, B2, B3, B4, B5 and B7. The amount of essential vitamins is guaranteed by the company:
    • vitamin A - at least thirty-four thousand IU per kilogram;
    • vitamin D3 - at least two thousand IU per kilogram;
    • vitamin E - at least one hundred and fifty IU per kilogram.
    The company guarantees:
    • proteins - at least twenty-nine percent;
    • fats - at least ten percent;
    • moisture - no more than ten percent;
    • fiber - no more than six percent;
    • ash content - no more than nine percent.

    Calorie content: three hundred and nineteen kilocalories per hundred grams of product.

    Food "Fest Choice FINICKY" for picky adult cats.Ingredients:
    • fresh chicken - seventeen percent;
    • chicken flour - seventeen percent;
    • herring flour;
    • white and brown rice;
    • peas;
    • cereals: barley, oats;
    • beet pulp;
    • hydrolyzed chicken liver;
    • chicken fat;
    • salmon fat;
    • dried tomato pulp;
    • flax seeds;
    • chicory extract;
    • yeast;
    • Yucca Schidigera;
    • dried mint and parsley;
    • green tea extract.

    The list of food additives is the same, but the amount of taurine has been increased: taurine - two thousand three hundred milligrams per kilogram.

    The composition of microelements is the same as in low-calorie food, only their quantities are slightly changed:
    • calcium - at least one point two percent;
    • phosphorus - at least nine tenths of a percent;
    • magnesium - no more than one tenth of a percent.
    The list of vitamins is completely identical.The company guarantees:
    • proteins - at least twenty-nine percent;
    • fats - at least twenty percent;
    • moisture - no more than ten percent;
    • fiber - no more than three percent;
    • ash content - no more than nine percent.

    Calorie content: three hundred seventy-seven kilocalories per hundred grams of product.

    Food "Fest Choice MATURE OR LESS ACTIVE" for cats over ten years old or without much physical activity, the developed formula improves joint health.Ingredients:
    • fresh chicken - seventeen percent;
    • chicken flour - seventeen percent;
    • white and brown rice;
    • peas;
    • cereals: barley, oats;
    • beet pulp;
    • hydrolyzed chicken liver;
    • chicken fat;
    • salmon fat;
    • dried tomato pulp;
    • flax seeds;
    • chicory extract;
    • yeast;
    • Yucca Schidigera;
    • dried mint and parsley;
    • green tea extract.

    The existing list of food additives has been expanded to include the following components:

    • collagen peptide - to improve joint tissue;
    • Zinc proteinate - to improve the condition of the coat.

    The amount of taurine is two thousand one hundred milligrams per kilogram.

    The list of microelements remained the same, but the amount of calcium decreased to one percent.B12 has been added to the group of vitamins B, and the amount of ascorbic acid should be at least two hundred and fifty milligrams per kilogram.The company guarantees:
    • proteins - at least twenty-seven percent;
    • fats - at least fifteen percent;
    • moisture - no more than ten percent;
    • fiber - no more than three and a half percent;
    • ash content - no more than eight and a half percent.

    Calorie content: three hundred fifty-three kilocalories per hundred grams of product.

    Fest Choice Sterilized food is grain-free for sterilized cats (a new product from this company).Ingredients:
    • chicken meal;
    • chicken;
    • sweet potato;
    • rice protein;
    • lentils;
    • tapioca (a starchy product obtained from cassava roots);
    • pea fiber;
    • hydrolyzed chicken liver;
    • chicken fat;
    • dried brown seaweed;
    • flax seeds;
    • Yucca Schidigera;
    • sunflower oil extract;
    • alfalfa;
    • dried pineapple;
    • dried mint, ginger and parsley;
    • green tea extract.
    A complete list of food additives and microelements for this product is not provided, but the amount of main substances is as follows:
    • calcium - at least one point two percent;
    • phosphorus - at least ninety-five hundredths of a percent;
    • magnesium - no more than one tenth of a percent.
    There is no list of vitamins for the new product, with the exception of the main components:
    • vitamin A - at least thirty-four thousand IU per kilogram;
    • vitamin D3 - at least one thousand eight hundred IU per kilogram;
    • vitamin E - at least eighty-five IU per kilogram.
    The company guarantees:
    • protein - at least thirty-three percent;
    • fats - no more than nine percent;
    • moisture - no more than ten percent;
    • fiber - no more than five percent;
    • ash content - no more than ten percent.

    Calorie content: three hundred seventy-six kilocalories per hundred grams of product.

    Food "Fest Choice URINARY HEALTH" - for adult cats, designed to prevent urolithiasis.Ingredients:
    • fresh chicken meat;
    • chicken meal;
    • rice;
    • corn gluten;
    • lentils;
    • tapioca;
    • hydrolyzed chicken liver;
    • chicken fat;
    • dried beet pulp;
    • flax seeds;
    • potato protein;
    • pea fiber;
    • Yucca Schidigera;
    • dried alfalfa;
    • dried pineapple;
    • rosemary (natural antioxidant);
    • dried mint, ginger and parsley;
    • green tea extract.

    Food additives used:

    • lecithin;
    • calcium carbonate (chalk) – to increase the amount of calcium in the body;
    • potassium chloride - used instead of table salt in dietary nutrition;
    • taurine;
    • DL-methionine;
    • L-carnitine;
    • L-lysine;
    • taurine;
    • levocarnitine;
    • sodium bisulfate (preservative and antioxidant).
    The composition of microelements is the same as in “1st Choice FINICKY”, their quantity is only slightly changed: Guaranteed by the manufacturer:
    • calcium - at least eight tenths of a percent;
    • phosphorus - at least seven tenths of a percent;
    • magnesium - no more than seven hundredths of a percent;
    • levocarnitine - twenty-five milligrams per kilogram.
    The composition includes vitamins A, C, E, D3, as well as B vitamins: B1, B2, B3, B5, B6 B7, B9 and B12. The amount of essential vitamins is guaranteed by the company:
    • vitamin A - at least twenty thousand IU per kilogram;
    • vitamin D3 - at least one thousand eight hundred IU per kilogram;
    • vitamin E - at least eighty-five IU per kilogram.
    The company guarantees:
    • protein - at least thirty percent;
    • fats - at least sixteen percent;
    • moisture - no more than ten percent;
    • fiber - no more than three and a half percent;
    • ash content - no more than six and a half percent.

    Calorie content: three hundred sixty-two kilocalories per hundred grams of product.

    Food "Fest Choice" Hypoallergenic" - grain-free food. Ingredients:
    • sweet potato - thirty-four percent;
    • fresh duck - seventeen percent;
    • rice;
    • pea protein;
    • vegetable oil;
    • beet pulp;
    • hydrolyzed chicken liver;
    • salmon fat;
    • flax seeds;
    • yeast and chicory extract;
    • Yucca Schidigera;
    • dried alfalfa;
    • dried mint, ginger and parsley;
    • green tea extract.

    Mineral supplements additionally include:

    • glucosamine sulfate is an antirheumatic drug;
    • chondrotin sulfate - for the prevention of joint diseases;
    • taurine - one thousand seven hundred milligrams per kilogram.
    The composition of microelements additionally includes monocalcium phosphate and monosodium phosphate (to replenish these substances in the body). Amount of essential microelements:
    • calcium - at least one percent;
    • phosphorus - at least eight tenths of a percent;
    • magnesium - no more than one tenth of a percent.
    The composition includes vitamins A, C, E, D3, as well as B vitamins: B1, B2, B3 and B7. Amount of essential vitamins:
    • vitamin A - at least thirty-four thousand IU per kilogram;
    • vitamin D3 - at least two thousand IU per kilogram;
    • vitamin E - at least one hundred and fifty IU per kilogram;
    • vitamin C - at least two hundred and fifty milligrams per kilogram.
    The company guarantees:
    • protein - at least twenty-eight percent;
    • fats - at least twelve percent;
    • moisture - no more than ten percent;
    • fiber - no more than five percent;
    • ash content - no more than nine percent.

    Calorie content: three hundred twenty-seven kilocalories per one hundred grams of product.

    Food "Fest Choice" Healthy skin and coat" - designed to improve the condition of the coat, regardless of the time of shedding. Ingredients:
    • fresh salmon - eighteen percent;
    • herring flour - seventeen percent;
    • white and brown rice;
    • pea protein and fiber;
    • chicken fat;
    • dried egg;
    • beet pulp;
    • hydrolyzed chicken liver;
    • salmon fat;
    • barley and oat kernels;
    • flax seed;
    • dried tomato pulp;
    • yeast and chicory extract;
    • Yucca Schidigera;
    • dried mint and parsley;
    • green tea extract.

    The same supplements except glucosamine sulfate and chondrotin sulfate. Taurine - two thousand six hundred milligrams per kilogram.

    The composition of microelements is the same. Main components:
    • calcium - at least one point two percent;
    • phosphorus - at least one percent;
    • magnesium - no more than one tenth of a percent.
    The list of vitamins is similar, the number of main components is:
    • vitamin A - at least thirty-four thousand IU per kilogram;
    • vitamin D3 - at least two thousand IU per kilogram;
    • vitamin E - at least one hundred and fifty IU per kilogram;
    • vitamin C - at least two hundred and fifty milligrams per kilogram;
    • the amount of unsaturated fatty acids in total is eleven point thirty-seven percent.
    The company guarantees:
    • protein - at least thirty percent;
    • fats - at least twenty percent;
    • moisture - no more than ten percent;
    • fiber - no more than six percent;
    • ash content - no more than nine percent.

    Calorie content: three hundred sixty-four kilocalories per hundred grams of product.

    Food "Fest Choice VITALITY INDOOR" - for domestic cats, contains ingredients that help remove hair from the stomach.Ingredients:
    • fresh chicken - seventeen percent;
    • chicken flour - seventeen percent;
    • white and brown rice;
    • pea protein and fiber;
    • chicken fat;
    • dried egg;
    • beet pulp;
    • hydrolyzed chicken liver;
    • salmon fat;
    • barley and oat kernels;
    • flax seed;
    • dried tomato pulp;
    • yeast and chicory extract;
    • Yucca Schidigera;
    • dried mint and parsley;
    • green tea extract.

    The set of additives is the same as in the previous food. Taurine - two thousand one hundred milligrams per kilogram.

    The list of microelements completely coincides with “1st CHOICE”, the number of the most important components:
    • calcium - at least one and one tenth percent;
    • phosphorus - at least nine tenths of a percent;
    • magnesium - no more than one tenth of a percent.
    The list of vitamins is the same, the number of main ones:
    • vitamin A - at least thirty-four thousand IU per kilogram;
    • vitamin D3 - at least two thousand IU per kilogram;
    • vitamin E - at least one hundred and fifty IU per kilogram.
    The company guarantees:
    • protein - at least twenty-eight percent;
    • fats - at least eighteen percent;
    • moisture - no more than ten percent;
    • fiber - no more than three percent;
    • ash content - no more than eight and a half percent.

    Calorie content: three hundred sixty-nine kilocalories per hundred grams of product.

    Food "Fest Choice for KITTENS" has small granules and is intended for feeding kittens from eight weeks.Ingredients:
    • fresh chicken - seventeen percent;
    • chicken flour - seventeen percent;
    • white and brown rice;
    • pea protein and fiber;
    • chicken fat;
    • dried egg;
    • herring flour;
    • beet pulp;
    • hydrolyzed chicken liver;
    • salmon fat;
    • barley and oat kernels;
    • flax seed;
    • dried tomato pulp;
    • yeast and chicory extract;
    • Yucca Schidigera;
    • dried mint and parsley;
    • green tea extract.

    The list of additives and the amount of taurine is the same.

    The list of microelements has been increased due to the addition of calcium propionate and zinc proteinate, intended to increase the content of the corresponding substances in the body. The composition and quantity of other microelements coincides with the previous one. The list of vitamins is the same, the main components. Amount of essential vitamins:
    • vitamin A - at least thirty-four thousand IU per kilogram;
    • vitamin D3 - at least two thousand IU per kilogram;
    • vitamin E - at least one hundred and fifty IU per kilogram;
    • the amount of unsaturated fatty acids is one thousand two hundred milligrams per kilogram.
    The company guarantees:
    • protein - at least thirty percent;
    • fats - at least twenty percent;
    • moisture - no more than ten percent;
    • fiber - no more than three and a half percent;
    • ash content - no more than nine percent.

    Calorie content: three hundred seventy-six kilocalories per hundred grams of product.

    Photo gallery: Fest Choice food line


    Chicken based food for sterilized cats


    Chicken based food for adult cats


    Chicken-based food for older and inactive cats


    New grain-free chicken-based food for sterilized cats


    Chicken-based food with reduced magnesium, calcium and phosphorus content for the prevention of urolithiasis


    Grain-free duck food for cats with digestive problems


    Salmon-based food with a high content of fatty acids to improve the condition of the skin and coat


    Chicken-based food designed to improve immunity, stabilize digestion and optimize weight


    Chicken-based food is intended for complementary feeding of kittens from two months

    The packaging of dry food contains a table of nutritional norms; it may differ for different types of food (there is a measuring cup to correctly determine the portion).

    Table: nutritional standards for grain-free anti-allergenic food (for adult animals)

    Animal weight in kilograms.The daily value in grams.
    Two.Fifty.
    Three.Seventy.
    Four.Eighty five.
    Five.One hundred.
    Six.One hundred and fifteen.
    Over six.For every kilogram, fifteen grams of feed are added.

    Table: canned food (eighty-five grams)

    Name.Ingredients.Guaranteed composition.
    Canned food for kittens "Tuna".The canned food contains:
    • tuna - forty-four and a half percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    Product Analysis:
    • proteins - thirteen percent;
    • fats - one and a half percent;
    • fiber - one percent;
    • ash content - three percent;
    • liquid - eighty percent;
    • fatty acids - four hundred milligrams per kilogram.
    Canned food for kittens “Tuna with chicken”.The canned food contains:
    • tuna - thirty-one percent;
    • chicken - seven percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    Product Analysis:
    • proteins - ten percent;
    • fats - one and a half percent;
    • fiber - one percent;
    • ash content - two percent;
    • liquid - eighty percent;
    • taurine - two hundred and twenty milligrams per kilogram;
    • fatty acids - three thousand nine hundred milligrams per kilogram.
    Canned food for cats “Tuna with chicken and pineapple”.The canned food contains:
    • tuna - twenty-five percent;
    • chicken - seven percent;
    • pineapple - six percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    Product Analysis:
    • proteins - thirteen percent;
    • fats - two percent;
    • fiber - one percent;
    • ash content - two percent;
    • liquid - eighty percent;
    • taurine - two hundred milligrams per kilogram;
    • fatty acids - three thousand five hundred milligrams per kilogram.
    Canned food for cats “Tuna with chicken and kiwi”.The canned food contains:
    • tuna - twenty-five percent;
    • chicken - seven percent;
    • kiwi - six percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    Product Analysis:
    • proteins - eleven percent;
    • fats - two percent;
    • fiber - one percent;
    • ash content - two percent;
    • liquid - eighty percent;
    • taurine - two hundred milligrams per kilogram;
    • fatty acids - three thousand five hundred milligrams per kilogram.
    Canned food for cats “Tuna with pineapple”.The canned food contains:
    • tuna - forty-five and a half percent;
    • pineapple - five percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    Product Analysis:
    • proteins - thirteen percent;
    • fats - one and a half percent;
    • fiber - one percent;
    • ash content - three percent;
    • liquid - eighty percent;
    • fatty acids - three thousand five hundred milligrams per kilogram.
    Canned food for cats “Tuna with squid and pineapple”.The canned food contains:
    • tuna - forty-five and a half percent;
    • squid - four percent;
    • pineapple - four percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    The composition of the product is the same as in canned “Tuna with Pineapple”
    Canned food for cats “Tuna with shrimp and pineapple.”The canned food contains:
    • tuna - forty-five and a half percent;
    • shrimp - four percent;
    • pineapple - four percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    The composition of the product is the same as in canned “Tuna with Pineapple”
    Canned food for cats “Tuna with chicken and papaya”.The canned food contains:
    • tuna - twenty-five percent;
    • chicken - seven percent;
    • papaya - six percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    Product Analysis:
    • proteins - eleven percent;
    • fats - one and a half percent;
    • fiber - one percent;
    • ash content - three percent;
    • liquid - eighty percent;
    • taurine - two hundred milligrams per kilogram;
    • fatty acids - three thousand five hundred milligrams per kilogram.
    Canned food for cats “Tuna with Papaya”.The canned food contains:
    • tuna - forty-five and a half percent;
    • papaya - five percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    Product Analysis:
    • proteins - thirteen percent;
    • fats - one and a half percent;
    • fiber - one percent;
    • ash content - three percent;
    • liquid - eighty percent;
    • fatty acids - three thousand five hundred milligrams per kilogram.
    Canned food for cats “Tuna with sea bass and pineapple”.The canned food contains:
    • tuna - forty-four and a half percent;
    • sea ​​bass (sea bass) – four percent;
    • pineapple - four percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    The nutritional value is the same as in canned Tuna with Papaya.
    Canned food for cats “Tuna with tilapia and pineapple”.The canned food contains:
    • tuna - forty-five and a half percent;
    • tilapia - four percent;
    • pineapple - four percent;
    • Yucca Schidigera;
    • sunflower oil;
    • vegetable broth.
    The nutritional value is the same as in canned Tuna with Papaya.

    The following ingredients are added to each of the Fest Choice canned food (quantities are given per kilogram of product):

    • vitamin A - eight thousand nine hundred and sixty international units;
    • vitamin D3 - one thousand eight hundred international units;
    • vitamin E - thirty milligrams;
    • iron - seventy-nine milligrams;
    • calcium - thirty-five hundredths of a milligram;
    • copper - five milligrams;
    • manganese - six point six milligrams;
    • zinc - seventy-four milligrams;
    • selenium - ninety-five thousandths of a milligram.

    Calorie content of any wet food: seventy-eight kilocalories per hundred grams.

    All Fest Choice wet food has the same type of packaging, weighing eighty-five grams

    To feed cats, you can use up to two cans per day when combined with dry food. Opened wet food can only be stored in the refrigerator for no more than forty-eight hours.

    When using ready-made food, the cat should always have access to clean water to drink.

    Price and where to buy

    You can buy this food in online pet stores:

    1. "Yandex Market" ():
        Packaging 1st Choice 0.35 kg - from 317 rubles;
    2. Packaging 1st Choice 2.72 kg - from 1986 rubles;
    3. Packaging 1st Choice 5.44 kg - from RUB 3,390.
    4. "ZooMag"():
        Packaging 0.35 kg - from 290 rubles;
    5. Packaging 2.72 kg - from 1840 rubles;
    6. Packaging 5.44 kg - from RUB 3,130.
    7. "Old Farm" ().

    Prices shown are current as of July 2022 and may change over time. To see current prices at the time of reading this text, go to pet stores using the links above.

    Features of 1st Choice food

    1st Choice brand products belong to the super-premium class. Initially it was produced only in the form of dry granules. But in February 2022, the assortment was diversified with canned food, and in May 2018, the line was supplemented with four more flavors. Both wet and dry foods are divided into categories for kittens, adult and senior cats. In addition, they produce products for sterilized and neutered pets, as well as for animals with problems with digestion, excess weight and the appearance of their coat. There are currently no treats in the 1st Choice line.

    Canned food is suitable for both adult cats and the smallest furry cats who are just starting to try “adult” food.

    The food has successfully passed laboratory tests and was found to be of high quality and safe for the life and health of cats. No bacteria or other harmful substances that could cause various diseases (including infectious ones) were found in it.

    Each category of feed has its own characteristics, but we can also highlight the main components included in the product. For example, when making canned food, whole pieces of tuna and chicken fillet are used. Wet food also contains additives in the form of shrimp, berries and fruits. Papaya and pineapple help remove hairballs from the body, and Yucca reduces the odor coming from the animal's mouth and litter box.

    One of the important ingredients of dry food is poultry. Chicken, duck, and chicken meal are the main sources of protein in 1st Choice. Typically the content of these substances in feed varies from 28 to 30%. This is enough for the normal growth and development of the pet, but the cat is not at risk of “protein overfeeding.” In addition, the feed contains chicken eggs, which contain important amino acids. The presence of flaxseed is also a definite plus. This component has a positive effect on the appearance of wool. In the composition you can see brown rice, fish oil and dried vegetables (for example, beets).

    1st Choice contains a high amount of calcium, which is not good for cats prone to kidney failure.

    In addition, 1st Choice foods contain:

    • vitamins B2, B3, B6, D, A, E;
    • phosphorus, potassium, zinc, magnesium, calcium and other trace elements;
    • amino acids and unsaturated fatty acids - arachidonic acid is not contained in sufficient quantities, so if you regularly use the food, consult your veterinarian to understand how to compensate for the lack of the necessary component.

    During laboratory research, experts proved that only fresh raw materials were used to produce the food. In addition, the color of the granules matches the original raw material. This indicates that no dyes were used during the production of the food. No foreign impurities (metal and wood shavings) were also found.

    When testing the product in the laboratory, it was proven that the actual amount of manganese, iron and calcium does not correspond to the data specified in the composition.

    Three ingredients raise doubts:

    1. Cellulose - its benefits for cats are questionable.
    2. Tomato mixtures (only in some foods, for example, 1st Choice Adult Cat Chicken Formula) are also not very healthy for cats.
    3. Salt - its presence in food is more of a minus than a plus, although thanks to it, cats eating dry food are more thirsty and drink better, regularly replenishing the necessary supply of fluid in the body.

    The granules have a round shape, convenient for chewing by adult animals and kittens

    The disadvantage of the feed is the presence of trace amounts of chlorpropham in it. This pesticide gets into the feed with plant materials or is added intentionally as an insecticide. In any case, its presence in food is not welcome.

    1st Choice brand food is distributed in supermarkets and veterinary departments only in large cities. In sparsely populated areas, finding it will be quite problematic. Therefore, it is easier to order food through online stores. This option can be even more profitable when purchasing food in large quantities. Approximate cost of products:

    • 0.35 kg - from 194 rubles;
    • 2.72 kg - from 1195 RUR;
    • 5.44 kg - from 2134 RUR;
    • canned food 85 g - from 95 rub.

    At one time, my friends used 1st Choice Weight Control to feed their cat. She did not want to go outside and led a sedentary lifestyle. At the same time, she was completely healthy, she was just lazy, did not want to play or walk for a long time, and over time she gained weight. Not much, but the fat folds became noticeable. The veterinarian recommended Weight Control, which helped gradually rid the animal of excess weight. After this (about five months later) the cat was transferred to Adult Indoor Vitality.

    Table: 1st Choice dry food range

    NamePurposeFeed baseGuaranteed AnalysisCalorie content (per 1 measuring cup), kcalAge for which the food is intended
    Kitten Healthy Start
    • feeding kittens;
    • for pregnant and lactating cats.
    • chicken (17%);
    • chicken flour (17%);
    • rice;
    • chicken fat;
    • pea protein;
    • dry egg product.
    • protein 30%;
    • fat 20%;
    • fiber 3%;
    • moisture 10%;
    • ash 8%.
    435From 2 months
    Adult Indoor VitalityFor adult cats who do not go outside.
    • chicken (17%);
    • chicken flour (17%);
    • rice;
    • chicken fat;
    • pea protein;
    • beet pulp.
    • protein 28%;
    • fat 18%;
    • fiber 3%;
    • moisture 10%;
    • ash 8%.
    440From 1 year
    Healthy Skin & CoatTo improve the appearance of your pet's coat and skin.
    • salmon (18%);
    • herring flour (17%);
    • rice;
    • pea protein;
    • chicken fat;
    • dry egg product.
    • protein 30%;
    • fat 60%;
    • fiber 6%;
    • moisture 10%;
    • ash 9%.
    445From 1 year
    FinickyFor picky cats with selective tastes.
    • chicken (17%);
    • chicken flour (17%);
    • rice;
    • chicken fat;
    • pea protein;
    • brown rice;
    • herring flour.
    • protein 30%;
    • fat 20%;
    • fiber 3%;
    • moisture 10%;
    • ash 8.5%.
    435From 1 year
    HypoallergenicHypoallergenic food for cats with digestive problems.
    • sweet potato (34%);
    • duck (17%);
    • rice protein;
    • pea protein;
    • vegetable oil;
    • beet pulp.
    • protein 28%;
    • fat 12%;
    • fiber 4.5%;
    • moisture 10%;
    • ash 9%.
    325From 1 year
    Weight Control
    • for sterilized and neutered animals;
    • for cats prone to obesity.
    • chicken (16%);
    • chicken flour (16%);
    • rice;
    • pea protein;
    • brown rice;
    • barley and oat kernels;
    • beet pulp.
    • protein 29%;
    • fat 10%;
    • fiber 6%;
    • moisture 10%;
    • ash 8%.
    335From 1 year
    SterilizedTo maintain the shape of sterilized and neutered animals.
    • chicken meal;
    • chicken;
    • sweet potato;
    • rice protein;
    • lentils;
    • tapioca.
    • protein 33%;
    • fat 9%;
    • fiber 4%;
    • moisture 10%;
    • ash 10%.
    337From 1 year
    Urinary HealthTo prevent the formation of bladder stones.
    • chicken's meat;
    • chicken meal;
    • rice;
    • corn gluten;
    • lentils;
    • tapioca;
    • chicken fat.
    • protein 30%;
    • fat 16%;
    • fiber 3.5%;
    • moisture 10%;
    • ash 6.5%.
    435From 1 year
    Mature or Less Active
    • for older cats with joint problems;
    • for low-active pets.
    • chicken (17%);
    • chicken flour (17%);
    • rice;
    • brown rice;
    • barley and oat kernels;
    • pea protein;
    • chicken fat.
    • protein 27%;
    • fat 15%;
    • fiber 3%;
    • moisture 10%;
    • ash 8%.
    425From 10 years

    Photo gallery: 1st Choice food

    1st Choice Kitten Healthy Start promotes the proper development of the kitten's skeletal system and supports its immunity 1st Choice Adult Indoor Vitality helps maintain the animal's normal weight and reduces the risk of stones in the urinary system 1st Choice Healthy Skin & Coat makes the pet's coat shiny and silky 1st Choice Finicky granules made from fresh herring and chicken have an attractive smell and taste for cats. The low fat and calorie content in 1st Choice Weight Control is necessary to keep your pet in shape. The large percentage of fresh chicken meat in 1st Choice Sterilized ensures that the cat maintains muscle mass without adding excess weight. 1st Choice Urinary Health prevents stone formation by being low in magnesium, calcium and phosphorus and maintaining a moderately acidic urine pH Enriched with glucosamine and chondroitin, 1st Choice Mature or Less Active improves joint health and ease of mobility 1st Choice Hypoallergenic improves digestion and stabilizes intestinal motility

    Comparison of the complete composition of 1st Choice feeds

    To understand what exactly is used in the manufacture of food, you can consider the full composition using the example of Adult Indoor Vitality, intended for adult cats. Product includes:

    • fresh chicken (17%);
    • chicken flour (17%);
    • rice;
    • pea protein;
    • chicken fat;
    • preserved with a mixture of natural tocopherols (vitamin E);
    • beet pulp;
    • brown rice;
    • specially processed barley and oat kernels;
    • dried egg product;
    • chicken liver hydrolysate;
    • whole flax seed;
    • salmon fat;
    • dried tomato pulp;
    • pea fiber;
    • potassium chloride;
    • lecithin;
    • calcium carbonate;
    • choline chloride;
    • salt;
    • calcium propionate;
    • sodium bisulfate;
    • taurine;
    • DL-methionine;
    • L-lysine;
    • yeast extract;
    • iron sulfate;
    • ascorbic acid;
    • chicory extract;
    • zinc oxide;
    • sodium selenite;
    • alpha-tocopherol acetate;
    • a nicotinic acid;
    • Yucca Schidigera extract;
    • calcium iodate;
    • manganese oxide;
    • L-carnitine;
    • D-calcium pantothenate;
    • thiamine mononitrate;
    • riboflavin;
    • pyridoxine hydrochloride;
    • vitamin A;
    • cholecalciferol (vitamin D3);
    • biotin;
    • dried pineapple;
    • dried mint (0.01%);
    • dried parsley (0.01%);
    • green tea extract (0.01%);
    • zinc proteinate;
    • vitamin B12;
    • cobalt carbonate;
    • folic acid;
    • manganese proteinate;
    • copper proteinate

    Food for kittens and older cats on the manufacturer’s website has a similar composition, but differs in guaranteed analysis. Products for cats over ten years of age contain less fat and protein. Kitten food has a high calcium content due to the need for this microelement for growing animals. 1st Choice Kitten Healthy Start also contains more protein and fat than adult cat food.

    Other types of 1st Choice food also have distinctive features:

    • Hypoallergenic - created for cats prone to allergies to various foods, the main components of this food are sweet potato (sweet potato) and duck, it also contains vegetable oil and dried alfalfa, there is no tomato pulp;

      Pedigree cats are most prone to allergies

    • Urinary Health - contains corn gluten, lentils, tapioca, rosemary extract and dried cranberries, no tomato pulp, pea protein is replaced with potato protein and the content of magnesium, calcium and phosphorus is reduced;
    • Healthy Skin & Coat - recommended as a food that helps improve the appearance of the coat, its main components are fresh salmon and menhaden herring meal, and otherwise the composition is similar to the Adult Indoor Vitality food, but has a higher content of proteins, fats and calcium;
    • Sterilized - In addition to chicken meat and flour, the food contains sweet potato, rice protein, lentils and tapioca. Guaranteed analysis shows high protein content (33%) and low fat content (only 9%). Thanks to these compositional features, the risk of unwanted weight gain for animals is reduced;
    • Weight Control - also controls the weight of the animal, but the composition contains tomato and beet pulp, which contains natural fiber that has a beneficial effect on intestinal function.

    1st Choice Finicky food for picky cats has a similar composition to Adult Indoor Vitality food, but on the manufacturer’s website it is credited with “an extremely special aroma and taste of each granule.”

    Composition of 1st Choice canned food

    Three different flavors have been created for kittens from 2 to 12 months:

    • Kitten Healthy Start is 45% chicken. Additional components are tuna oil and water generated during the processing of these products;
    • the other two types of canned food belong to the Healthy Skin & Coat line, that is, they are designed to improve the appearance of the animal’s fur and skin. "Premium Tuna" consists of 44.5% tuna. Premium Tuna with Chicken contains 31% tuna and 7% chicken. In both cases, the additional ingredients are yucca, sunflower oil and vegetable broth. Guaranteed analysis shows 10% protein and 1.5% fat.

    The approximate cost of canned food for kittens (85 g) is 80 rubles

    You can find canned food for cats over 10 years old. They only have one taste. The composition of canned food includes:

    • 40% chicken;
    • apples;
    • tuna oil;
    • fructooligosaccharides;
    • glucosamine;
    • chondroitin sulfate;
    • water that is formed during the processing of these products.

    The protein content is 11%, and the fat content is 0.5%.

    Canned food 1st Choice Mature or Less Active costs about 100 rubles

    Canned food for adult cats has the largest range and amazes with the variety of additives used in preparation. For example, Adult Indoor Vitality canned food contains chicken (40%), apples and shredded cellulose, while products for sterilized cats contain chicken (45%), sardines (5%), sunflower oil, tricalcium phosphate (E341), tuna and water. All other canned food for adult cats belong to the Healthy Skin & Coat line and have the following varieties:

    • tuna (45.5%), squid (4%), pineapple (4%);
    • tuna (45.5%), tilapia (4%), pineapple (4%);
    • tuna (45.5%), pineapple (5%);
    • tuna (45.5%), shrimp (4%), pineapple (4%);
    • tuna (44.5%), sea bass (4%), pineapple (4%);
    • tuna (45.5%), papaya (5%);
    • tuna (25%), chicken (7%), pineapple (6%);
    • tuna (25%), chicken (7%), kiwi (6%).

    Using 1st Choice canned food, you can significantly diversify your cat's diet. In the listed options, yucca, sunflower oil and vegetable broth are used as additional ingredients. The protein content in canned food is 13%, and fat 1.5%. As additives, canned food contains vitamins A, D3, E, as well as iron, calcium, copper, manganese, zinc and selenium.

    Advantages and disadvantages of 1st Choice compared to other brands

    1st Choice, like any other product, has its pros and cons. To better understand its advantages and disadvantages, you can compare it with other well-known cat foods:

    • Royal Canin is a popular premium brand. This food is more common in supermarkets and pet stores. The approximate cost is 1057 rubles per two kilograms. That is, its price is slightly lower than that of 1st Choice brand products. But the composition of Royal Canin does not justify such savings. This food is based on grains, including corn, which can cause allergies in cats.
    • Food from Germany Leonardo also belongs to the super-premium class. It is sold in large packages, which makes it convenient not only for use at home, but also in nurseries. A 7.5 kg package costs about three thousand rubles, which is more profitable than purchasing 1st Choice. The largest package of 1st Choice weighs 5.44 kg and costs a little more than two thousand rubles. But Leonardo food is even less common than 1st Choice. Therefore, often ordering online is the only possible option. The products of these brands have a similar composition: both foods are based on poultry meat, and cereals are contained in small quantities.
    • Science Plan is more affordable than 1st Choice as it is sold in many supermarkets and pet stores. Its cost is about a thousand rubles per two kilograms, i.e. the prices of feed are approximately equal. Canned food of this brand is cheaper - 65 rubles per 85 grams. But the composition of Science Plan is not so good. The food contains corn, which can cause allergies. Together with wheat, they are fairly cheap fillers that the cat does not need in large quantities.

    I use natural products to feed my cats (meat, vegetables, offal, etc.), but before that I tried to find suitable ready-made food for them. 1st Choice was also tested. The cats ate it, but without much enthusiasm compared to Whiskas brand products. But I don't consider this a disadvantage. Quite the contrary. The absence of chemical dyes and flavors prevented cats from “going crazy” from the mere smell of food.

    When using dry food, it is important to provide your pet with plenty of fresh water, while a cat eating canned food requires less water.

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