Dog food "Platinum": description, composition, range

Some time ago, Platinum dog food was known mainly only in narrow circles of professional breeders. However, in a fairly short period, it has gained great popularity among ordinary dog lovers, as evidenced by various forums where pet owners actively discuss the products of this brand.

Platinum brand products are positioned as super-premium dog food of the new generation - holistic diets. At the same time, the manufacturer emphasizes that Platinum food is even better than holistic food and has a number of advantages over them. Among the main arguments that characterize these recipes as a holistic class are the use of fresh meat in an amount of 70%, the use of a unique product manufacturing technology, as well as the compliance of the ingredients with the requirements that allow them to be used for human food (“Human Grade” raw materials).

All about the manufacturer

Platinum products are high-quality feed. It differs from its analogues in that, in fact, it is not quite simple dry food. This mixture is slightly moister and softer than other croquettes. Thanks to this texture, the granules do not swell in the dog’s stomach. As a result, they cause a false feeling of fullness, which protects the pet from overeating and excessive stress on the digestive tract.

The company positions its products as holistic diets. At the same time, the emphasis is placed on the fact that Platinum brand food is a new super-premium generation and has a number of advantages.

The advantages of this product include the following:

70% or more fresh meat;
use of unique technology for the manufacture of goods;
the ingredients meet the requirements for human food;
the food can stimulate muscle formation (it contains a lot of protein);
high digestibility, which reduces the volume of excreted feces;
the composition does not contain unnecessary components, which allows it not to overload the liver and kidneys;
improving the quality of wool due to the content of cold-pressed oils in food;
hypoallergenic.

It is worth noting that the “Platinum” line is represented by a wide range. This allows dog breeders to select the optimal food for their pets.

Manufacturer

In 2004, a professional breeder from Germany and one of the leading German specialists in the field of animal feed decided to join forces and founded the company “Platinum GmbH & Co. KG” in Bodenheim in the Mainz-Bingen region. The main goal of the company was to create food for dogs that corresponded to the diet of their ancestors - wolves. It should be quickly and easily absorbed by the body and consist of fresh meat and high-quality ingredients, thereby ensuring the well-being of the animal and a long and healthy life. The whole philosophy of the company lies in the idea of returning to the basic needs of a pet for food, which can only be realized by understanding that a dog’s digestive system is like that of a predator.

The company's production complexes are located in Spain in Belle Loc d'Urgell, and Germany in the city of Bingen am Rhein. All products have a quality certificate from the international organization TÜV Rheinland, which confirms not only the manufacturer’s compliance with all standards when manufacturing the product, but also the compliance of the data given on the packaging with the product inside.

Range

Today, the Platinum product range is represented by several varieties, which differ in recipe formula and focus. Let's look at all the varieties of this type of food in more detail.

Puppy Chicken

As the name suggests, this type of food is intended for young dogs and puppies. Therefore, it contains all the components that a growing body needs to form a strong skeleton, beautiful coat and excellent health.

This product contains 73% fresh meat. The main meat component here is chicken.

Adult Lamb+Rice

This type of food is designed for an adult dog. The main meat ingredient is lamb. As a percentage, this component is 70%. Adult Lamb+Rice also contains lamb flour, rice and additional ingredients. The latter includes dried fish, various types of cold-pressed vegetable oils, seafood (for example, mussels), fruits and vegetables.

Thanks to this composition, an adult dog receives an optimal set of vitamins and microelements for high activity and excellent health.

Adult Iberico+Greens

This type of food is also intended for an adult representative of any breed. The composition of this product does not contain grain components. The main ingredient here is Spanish wild boar meat, which makes up 70% of the total.

Dried potatoes, dried brewer's yeast, dried fish, as well as salmon oil, green mussel extract, etc. are used as additional additives for the preparation of Adult Iberico+Greens.

Thanks to special production technology, all food components retain their maximum composition of beneficial microelements, which allows adult dogs to maintain their health and mobility.

Adult Chicken

This product is designed for adult dogs that do not have special features of the digestive tract or immune system. As you might guess from the name, the main ingredient here will be chicken meat. The meat component in this case makes up 70% of the total mass.

The additional ingredients used here are natural corn (not genetically modified), broken rice, dried fish, chicken flour, herbs (dandelion extract, chamomile, etc.) and other components.

Manufacturer and official website

"Platinum GmBH" - the company producing Platinum is based in Germany. The company has existed since 2000. The founders of the company are professional breeders and technologists in the field of healthy animal nutrition.

Today production facilities are located in Germany and Spain. The manufacturer and official website (https://myplatinum.ru/) presents its products quite eloquently. O has direct distributors whose names are the same as the name of the food. The manufacturer claims that their range meets all market requirements.

Key benefits:

Only natural products.
No preservatives.
Optimal content and ratio of vitamins and minerals.
High palatability – good taste.
Price flexibility (feed of two classes) - looking ahead, a detailed examination of the assortment does not confirm this advantage.

Composition and calorie content

The “Platinum” line is represented by various foods, most of which are intended for feeding an adult dog. The main feature of any variety of this line is that it contains 70% or more fresh meat. Moreover, the production technology makes it possible to preserve meat juice in the granules, which gives the food moisture and a pleasant taste. Thanks to special technology, no water is added to the products at the manufacturing stage.

The composition of the food depends on whether it is intended for an adult or a young animal. However, despite this, the approximate composition of the feed is as follows:

7.9% – ash elements;
16% – fats;
26% – protein;
2% – fiber;
1% – phosphorus;
1.5% – calcium.

The main component here is meat (chicken, lamb, wild boar). Various natural and natural substances are used as additional ingredients: green sponge clam or green mussel extract, sarsaparilla root, dried artichoke, calcium chloride and much more.

Thanks to this composition, animals receive all the substances necessary for good health. At the same time, the calorie content of such food is about 350–450 kcal, which allows the dog to get enough of a small amount of granules.

Platinum feed range

The Platinum food range includes treats, wet and dry food. Common benefits for all products (according to the manufacturer) are:

Only high-quality and natural ingredients - we cannot check the quality, but some composition factors indicate naturalness.
At least 70% of proteins are of natural origin - note that there are animal and vegetable proteins; in animal feed, the former are more important.
Non-GMO sources of carbohydrates are a dubious, but significant advantage for many.
The composition contains only cold-pressed oils - this is really a plus.
The food contains fresh, high-quality vegetables and natural antioxidants.

The formulas of all feeds guarantee a preventive effect:

Dry food does not cause bloating - the food does not swell when in contact with moisture.
They do not cause indigestion or slow down intestinal motility.
Optimal absorption.

Dry food

Dry food belongs to the premium line. The manufacturer insists on naturalness and versatility - the diets are suitable for dogs of all breeds.

Price

The cost of these products depends on the volume: 1.5 kg can be purchased for 1,200–1,300 rubles, 5 kg – 2,800–3,100 rubles, 15 kg – 7,300–8,100 rubles. The price also depends on whether it is intended for a puppy or an adult dog.

As you can see, all of the Platinum brand foods listed above have a balanced composition that will allow your pet to always remain healthy and active.

Platinum Rus products in Russia

The products are dry and wet food for dogs of all ages of all sizes and breeds. Only dry food is sold in Russia - Platinum Rus LLC currently does not import wet products of this brand into Russia.

In addition to dog food, this brand also produces treats and a number of cosmetic products for dogs and cats, in particular Skin Care healing balm and Oral Clean+Care oral care products.

In Russia, the company is represented by the organization Platinum Rus LLC, whose office is located at: Moscow, st. Polkovaya, 3, st. 1. You can contact the organization by phone: 8. Website of the company representative in Russia: myplatinum.ru

Official website of the manufacturer: platinum com

Composition of food "Platinum"

As already mentioned, all brand foods consist of fresh meat: an important supplier of amino acids and other components necessary for dogs. In addition to protein, all other irreplaceable links in the nutrient chain are present: fats, carbohydrates, healthy fiber, vitamins and minerals, additives - all this is wisely selected taking into account the dogs’ needs for these nutrients, which makes it possible to make the Platinum diet complete, not requiring additional feeding.

The composition of the main components included in the feed and their value are presented in the table.

Ingredient	Properties
Sources of animal protein – chicken, lamb, pork, fish	Important suppliers of amino acids, cell building material, easily digestible meat
Salmon oil	Valuable source of energy, supplier of Omega 3 fatty acids
Flaxseed and olive oil	The best sources of vegetable fat, suppliers of Omega acids, vitamins and natural phytosterols. Cold pressed retains maximum nutrients
Corn, broken rice, potatoes	Sources of fiber and carbohydrates
Dried apple, alfalfa, nasturtium, gentian, dandelion, artichoke, fennel, chamomile	Sources of vegetable protein and fiber, vitamins and minerals, substances that enhance immunity and have an anti-inflammatory effect
Yucca Schidigera	The extract of this plant improves intestinal motility and reduces the smell of feces
Green Lipped Clam Extract	The most valuable source of special substances (chondroprotectors) necessary for the health of joints and cartilage
Sarsaparilla root	A source of phytosteroids and saponins, substances that have a number of beneficial properties
Brewer's yeast	Sources of proteins, fats, carbohydrates and B vitamins
Potassium chloride	Substance for imparting uniformity to feed granules. It is also useful as a supplier of vitamin K1, necessary for good blood clotting and normalization of metabolic processes in the body.

In addition, all foods contain antioxidants, vitamins and minerals in quantities necessary for the dog to develop harmoniously.

Conclusions about feed

The conclusions about Platinum food are ambiguous and the main point of doubt lies in the approach to marketing. In general, the disadvantages are quite acceptable for the premium class and the food has enough advantages. The naked eye can see that the presentation tells about something that does not exist. Perhaps this is an attempt to sell premium food at a super-premium price. In any case, such attempts always fail. In the case of Platinum, one can observe very low demand - people do not understand what they should pay money for.

The composition is pleasantly surprising, but not the performance. The composition does not contain the cheapest cheese, there are no empty fillers, the structure of the composition is also correct. Understated guaranteed figures look a little strange against this background. There are also doubts about some components, the name and quantity of which are not clearly stated.

The Platinum trademark appeared thanks to the joint efforts of two people: a German industrialist, a specialist in the production of dry animal food and a man who has been working with dogs for many years as a breeder and expert at dog breeding exhibitions.

Production plants are located in Germany and Spain. The official distributor of the German brand in Russia is the company Platinum Rus.

The manufacturer declares the following quality criteria for its products:

The food consists of 70% fresh meat, and not meat and bone meal, which supplies the body with an excess amount of starch, which is harmful for dogs.
The granules practically do not increase in volume after entering the stomach, which increases digestibility and does not cause gas formation.
The diets have high digestibility and energy value.
Carbohydrate products in the form of corn, rice and potatoes do not contain GMOs.
The composition includes only the most necessary and healthy additives (vegetables, herbs). The food is not “overloaded” with components unnecessary for dogs.
Cold pressed oils are used in production, which increases the fat value of the feed.

When switching a pet to Platinum products, the gradual replacement method is not used: the new food can be given immediately.